Job Description

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit .

Overall Objective and Purpose

Lottery Sales Representatives (LSR) are responsible for a wide variety of sales functions associated with maximizing sales of existing Lottery locations through merchandising and training, and promotional techniques, and training and developing new lottery accounts. The LSR understands all aspects of lottery operation at retail. To achieve objectives set in the business plan, the Nebraska Lottery relies on LSRs to be flexible and have the ability to multi-task, and be ready to accept changing priorities and assignments while staying focused on top revenue generating initiatives. This is a sales position that requires retail sales experience and broad knowledge of the organization’s policies and products.

Responsibilities

Training : train and develop new lottery retailers. The training includes lottery equipment functions, products (instant and draw games), account management (accounting, inventory management, etc.) and sales drivers.

Account Management :

• Make regular visits to retailers to ensure a consistent and professional presence at every Lottery retailer
• Remove closed games as directed by the Lottery within the required time frame
• Pick up and transfer inventory as necessary
• Make recommendations on facing counts and product mix that will result in optimizing Lottery product sales.
• Review key metrics with retailers on a regular basis
• Communicate organizational strategies, and best practices to retailers in order to maximize sales
• Perform retailer activations/terminations and changes of ownership
• Develop, implement and evaluate sales promotions with individual retail outlets
• Motivate retailers to participate in and support promotions
• Establish and maintain effective working relationships with customer personnel and Lottery retailers

Merchandising : deliver, sell-in and install Lottery permanent retail displays (instant ticket displays, winner awareness, banners, posters, etc.). Demonstrate the advantages of proper placement of Lottery products and point of sale materials and equipment. Increase and maintain Lottery brand presence and awareness throughout Lottery retailer locations. Maintain cleanliness of Lottery displays and equipment. Gather information on retailers’ and players’ reactions to products and promotions and provide feedback to sales management team. Provide ideas and suggestions for new promotional and permanent merchandising elements.

Sales Optimization Projects :

• Work with Sales Manager and Business Analyst on driving same store sales initiatives
• Work with Lottery Corporate Account team to design and execute sales optimization initiatives in corporate retailers

Other : participate in Selling Events and Customer Appreciation promotions, and other projects as assigned.

Qualifications

• Bachelor’s Degree in business, sales/marketing or related field preferred or at least 3-5 years of experience in sales, marketing, and merchandising
• Valid drivers’ license
• Good driving record
• Ability to pass a criminal background check
• Computer/mobile device proficiency, including business applications software

Essential special training requirements

• Sales closing skills
• Must be able to “cold call” on businesses and ultimately sign up new retailers
• Must be able to speak clearly and persuasively with strong interpersonal skills
• Expresses self well in group or in one-to-one conversations
• Must be able to produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner in order to effectively convey product benefits highlighting key selling features and product differentiation
• General understanding of Lottery transactions and how the Lottery operates
• Must be proficient in Microsoft Office

Physical (% time: travel, operating machinery, environmental etc.)

• Required to work flexible hours, potential weekend and evening activities needed
• Travel within specified region almost 100% of time worked
• Must be able to lift and carry up to 40 pounds
• Must have a driver’s license, be able to perform routine vehicle maintenance and understand and adhere to vehicle reporting requirements
• Must be able to stay overnight for state sales meetings or as necessary
• Must be able to stand for extended periods of time
• Must be able to organize and maintain assigned storage space for supplies and equipment designated for use in sales territory
• Relocation may be necessary to maintain specified region

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-NA1 #LI-ONSITE

At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $40,887 - $115,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.

Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, identity theft insurance, and participation in our Employee Referral Bonus Program, which rewards eligible employees for helping bring great talent to Brightstar. For details on referral bonus eligibility and program guidelines, visit our . Note: programs are subject to eligibility requirements.

Immigration sponsorship is not available for this role.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

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